We are pretty sure you know about our collaboration with H&M for their #HMSG10andmore campaign by now because we've been going on and on about it on our socials! To celebrate their 10th year anniversary in Singapore, H&M chose ten local artists / designers to collaborate with and we are so proud to be one of the chosen ones (although technically we don't consider ourselves as artists or designers).
It was a blast working with the four local pottery brands - Eastfield, Synceramic, A Wild Spin and Art Ocassians - in coming up with creative new ways to allow their brand to shine through yet infusing some elements of H&M's brand identity. Here are some snaps of the pieces on display at H&M's flagship store in Orchard, enjoy!
The 10 By 10 Display
We were really honoured to be amongst the other nine local brands, such as Tuft Club and With Autumn, because their product lines were all so gorgeous!
Esther Ng (Art Occasians) & Yang Ce (Synceramic) being our models this time round.
And of course, you will not miss out on the ceramic section! Now, it's time to take a little visual journey with us to see the birth of the different ceramic series from the idea generation process to the actual production, enjoy!
A Wild Spin
A Wild Spin is creative practice based in Singapore, founded by Esther Ng - a multi disciplinary designer with a background in product and industrial design. As the name suggests, the practice is embedded in the idea of creating wild fleeting moments with a spin of delight.
Titled 'Patterns', her series for this collaboration is a collection of tumblers and cups inspired by H&M's brand. As H&M embodies waves of trend in textures, patterns and style of its fashion movements, 'Patterns' seeks to capture its essence and reinterpret it through a pattern-making approach.
H&M’s brand logo is made up of directional strokes that brings an edge of motion in its design. These strokes are then used as a guide to create textures and colour patterns on the ceramic body. The outcome of following stroke directions as a guide produces irregular yet controlled patterns.
Eastfield is made up of local potters Megan Miao and Sam Tan, Singaporean urban potters who make functional pottery inspired by delicious food, flavour and home life. Born from a 'matchmaking' by their pottery teacher who noticed that Sam loves perfecting the craft of throwing while Megan loves the spontaneity of glazing, Eastfield comes from the word, 东田 - a combination of chinese characters that can be found in both their surnames.
Titled "Goma Wakame", Eastfield wanted to stick to their signature forms for this series while experimenting with a variation of green and blue tones to see which combination reacted best in achieving a look that gave contrast yet was still pleasant to the eye.
Here's a snap of Sam happily throwing the cup!
The duo behind Eastfield (Megan on the left, Sam on the right)
Established in 2011, Art Occasians is a local ceramics studio run by local artists Esther Ng and Francis Poon. Integrating the 'Occidental' and the 'Asian', they seek to create varying concepts of tableware forms and handcrafted work to be used by anyone across all occasions.
For this collaboration, Art Occasians designed and produced the 'Fold & Rivet' series that was inspired by H&M's very own denim collection - incorporating the rivet element and satin quality of its fabric into the tableware pieces. With both functionality and aesthetics in mind, the Fold & Rivet series seeks to be a brand extension of H&M by giving it a form that can be put on the table and served with food.
Esther making the forms for the bowls.
Francis hand-forming the 'Fold & Rivet' cup.
Glazing the pieces with the striking blue glaze
Adding in the gold lustre for that extra oomph
The brainchild of local potter Ng Yang Ce, Synceramic is a pottery brand that aspires to bring affordable and inspirational ceramic art pieces to the living space. Yang Ce loves playing around with textures and she is always trying to find a balance between form, shapes and movement. She believes that, objects may be still, but they are telling their stories in their own seemingly dormant state.
For this collaboration, she produced the 'Rice' series that was designed to celebrate the diverse cultures of Singapore. Even though Singapore is made up of many different races, rice is still fundamentally the primary source of energy for many Singaporeans and it is so deeply rooted in our food culture that we cannot not think about it whenever food is mentioned.
Sample forms for the set
Bisque-fired form of the display set you see at the H&M flagship store. The flat plate was changed to a deeper plate with higher sides and it now functions as a tray as well!
Yup, real rice grains were used!
All the way till 30th September 2021, head on down to H&M's flagship store at Orchard Building to check out all the products from local talented designers and artists on display! To browse our products, you can check them out here.